Product Feeds

Build auto-updating product feeds for shopping and social platforms from Craft Commerce variants, Craft entries, or custom sources.

Overview

• Publish feeds for Google, Meta, Microsoft, Pinterest, TikTok, and Klaviyo, each from a stable URL the platform fetches on a schedule.
• Build a feed from Commerce variants, with SKU, price, and stock taken from Commerce, or from entries when you advertise a page rather than a product.
• Write a custom source in a module or plugin to publish items the built-in sources cannot, such as one item for each size an entry offers.
• Map each platform attribute to a product property, a Craft field, a default value, or a Twig template.
• Check a feed before the platform does: preview its items, see which attributes were blank or invalid on the last build, and test an image against the platform's minimum size.
• Keep each feed current, rebuilt on a schedule and whenever a product or entry in it changes.
• Split one catalog across several feeds (one per brand, one for items on promotion).

Platforms

Each feed targets one platform: Google, Meta, Microsoft, Pinterest, TikTok, or Klaviyo. The platform sets which attributes the feed has, and the maximum length of each text value.

Each feed also has its own image engine and size, so a Pinterest feed can send portrait images while a Google feed sends square ones from the same Assets field. The image engine can be the asset's own URL, a Craft transform, Imager X, or Small Pics.

Sources

A feed's data can come from Commerce variants, with SKU, price, and stock from Commerce, or from entries when you advertise a page rather than a product. To limit a feed to part of the catalog, add rules to its Filter.

Mapping

Each attribute can get mapped to a native value, a Craft field, a default value, or a Twig template. After each build, every attribute reports how many items were blank or invalid, and Excluded items lists what the build left out and why.